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Most AI was trained to be liked. Ask it to diagnose a stalled deal or write a cold email and it sounds like an expert. Research on how these models are trained shows they will pick the agreeable answer over the correct one, so the advice is confident and convincing and falls apart on a real call. Replicate Labs is the GTM harness: the system around the models that decides what they are fed, which tools they can call and what happens when an answer is wrong. We set it up once with each business and its methodology partner, so every answer starts from the same buyers, method and standard. It coaches, does the work and reads the business. Reps talk to it through our AI Managers: Keenan, Val, Caty, Bryce and Hannah. A deal review is a call, out loud, about a live deal. The coach pushes on the part the rep skipped, agrees the next move and holds them to it next week. We test it in the open. Six AI systems wrote the same cold email. Five independent judges read them blind, as buyers. Ours took 14 of 15 verdicts. The frontier models were prompted cold; ours ran as it ships. Show Your Working, our monthly series on practical AI in sales, takes one claim per episode and shows the data, the method and the limits: replicatelabs.ai/show-your-working Backed by: Emerge Education, Revenue Syndicate, SFC Capital and Al Newman. Official partners of: ValueSelling Associates, Force Management, A Sales Growth Company, SBR Consulting, BMS Progress and more.

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Alex Berezovskiy is the Founder and CTO of Replicate.

3 people are employed at Replicate.

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