Replica gives public agencies and private companies the information they need to make complex decisions about the physical world. Too often, important decisions are made with data that's out of date, incomplete, or both — and afterward, there's no data to measure the impact of those decisions. Our mission is to make the world's information about the built environment valuable and actionable for those who need it most. Founded inside Alphabet in 2017 and independent since 2019, Replica has served hundreds of customers including Caltrans, TexasDOT, Illinois DOT, the MTA, Waymo, Deloitte, AECOM, Arup, and WSP. Customers trust Replica because of our investment in high-quality data sources, a team that spans deep technical and public sector expertise, and our commitment to a partnership-based approach. With decades of combined experience in city management, urban planning, public policy, academia, and technology, we have a deep understanding and respect for the complexity of what our customers do. Replica has offices in Kansas City, New York City, and San Francisco, plus remote employees across North America.
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The Replica annual revenue was $14.4 million in 2026.
1 people are employed at Replica.
Replica is based in Leawood, Kansas.
The NAICS codes for Replica are [541, 5415, 54, 541511, 54151].
The SIC codes for Replica are [73, 737, 874, 87].