Rendus Information

I work with founders and commercial leaders of AI, data and cloud companies on the transition between early founder-led deals and predictable enterprise revenue. Most engagements open with a commercial review: what is working in the sales motion, where opportunities stall, and which of the following matters most right now. • Go-to-market strategy — market entry, positioning, ICP and account prioritisation, and the commercial plan underneath them. • Sales operations — creating or modernising the operating side: qualification, forecasting, pipeline discipline, cadence and the systems that hold them together. • Alliances and hyperscaler co-sell — AWS, Microsoft and Oracle marketplace and co-sell motions run as a revenue route rather than a listing. • Live deal work — reviewing and progressing the opportunities that matter most, alongside whoever owns them. Everything is delivered by me personally, and every engagement is scoped and time-boxed with a break clause after the first phase, so you can stop whenever it stops earning its place. I work alongside whoever runs your sales team rather than in place of them. UK-based, working with companies selling into the UK and EMEA.