Renata Ferraz De Souza's Location
São Paulo, Brazil
Renata Ferraz De Souza's Work
- Head CMI Brazil @ L'Oréal
- Consumer and Market Insights Sr Manager @ L'Oréal
- Diretora de Pesquisa de Marketing @ GfK
- Pesquisadora em Marketing and Comportamento do Consumidor @ CERAG (University Business Lab)
- Professora de Marketing @ Grenoble Ecole de Management
- Professora de Marketing @ Grenoble Ecole de Management
- Analista de Marketing - Desenvolvimento de Novos Produtos @ GfK
- Sócia consultora em Marketing @ CPP Consulting Company, Porto Alegre, Brazil
- Assistente de Diretor de Negócios, Divisão Internacional @ Empire State Development
- Assistente de Pesquisa - Inteligência de Mercado @ Escola de Administração, UFRGS
Renata Ferraz De Souza's Education
- Université Pierre Mendès-France (Grenoble II)
Doutorado (Marketing)
2004 - 2009 - Université Pierre Mendès-France (Grenoble II)
Mestrado (Marketing)
2003 - 2004 - Université Pierre Mendès-France (Grenoble II)
Mestrado Profissional (Marketing Quantitativo)
2002 - 2003
- Universidade Federal do Rio Grande do Sul
Bacharel (Administração)
1996 - 2001
Renata Ferraz De Souza's Skills
- Marketing Research
- Market Research
- Segmentation
- Consumer Behaviour
- Brand Equity
- Customer Insight
- Marketing Strategy
- Market Analysis
- Quantitative Research
- Data Analysis
Renata Ferraz De Souza's Summary
Renata Ferraz De Souza, based in São Paulo, Brazil, is currently a Head CMI Brazil at L'Oréal, bringing experience from previous roles at L'Oréal, GfK Custom Research, France, CERAG (University Business Lab) and Grenoble School of Management, Grenoble, France. Renata Ferraz De Souza holds a 2004 - 2009 Doutorado in Marketing @ Université Pierre Mendès-France (Grenoble II). With a robust skill set that includes Marketing Research, Market Research, Segmentation, Consumer Behaviour, Brand Equity and more, Renata Ferraz De Souza contributes valuable insights to the industry. Renata Ferraz De Souza has 2 emails on RocketReach.
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