Reid Case Group Information

The Reid Case Group was formed by Ellen Reid and Jay Case to provide real estate services to developers and lending institutions in connection with the re-positioning and re-igniting of residential real estate projects. The principals of The Reid Case Group have considerable experience with the development, construction, management, marketing and sale of residential real estate. The Company utilizes that experience, together with the market knowledge and contacts gained through the development of over 400 residential units in the St. Louis area, to provide and implement strategies and programs designed to stabilize the project, reassure existing buyers and re-establish a market for the project. The strategies and programs are project specific and utilize a 360 Degree approach. Price reduction, by itself, is not a strategy for success. The Company focuses on construction and operational issues as well as price so buyers know that unit prices will not continue to erode. The Company also focuses on securing an appropriate end loan package for the project to attract the broadest range of buyers and not just investors.