Reference Information

Reference is a creative technology and production studio based in New York. We create campaign-driven visual work across 3D billboards, CGI films, AI-powered production, FOOH, product CGI, motion design, and digital experiences. Our work blends art direction, CGI storytelling, emerging technology, and commercial production to help brands and agencies create high-impact campaigns across out-of-home, social, digital, retail, and experiential platforms. Reference partners with fashion, beauty, luxury, automotive, technology, and consumer brands to develop visually distinctive work built for culture, attention, and performance. Our projects include 3D OOH campaigns, anamorphic billboards, branded films, product launches, immersive content, and future-facing digital experiences.