ref-ology is a basketball referee development program that teaches officials how to balance inner awareness, composure, and connection so they can lead with clarity and fairness in real time. It goes beyond just rules and mechanics to help officials thrive by building critical life skills that connect everyday life with basketball. The program offers live coaching, film review, and an inclusive community where referees can level up, ask questions, and become situationally competent year-round.
| Website | https://www.ref-ology.com/ |
| Revenue | $3 million |
| Employees | 6 (2 on RocketReach) |
| Founded | 2007 |
| Industry | Sports and Recreation Instruction, Education General, Education |
| SIC | SIC Code 829 Companies, SIC Code 82 Companies |
| NAICS | NAICS Code 61 Companies, NAICS Code 611430 Companies, NAICS Code 611 Companies, NAICS Code 6114 Companies, NAICS Code 61143 Companies |
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ref-ology Questions
The ref-ology annual revenue was $3 million in 2026.
Shelley Russi is the Founder of ref-ology.
2 people are employed at ref-ology.
ref-ology is based in Alameda, California.
The NAICS codes for ref-ology are [61, 611430, 611, 6114, 61143].
The SIC codes for ref-ology are [829, 82].
Top ref-ology Employees
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Shelley Russi
Founder at ref-ology
United States12 -
Don Vaden
Subject-Matter Expert at ref-ology
Lynchburg, VA, US
