Reel Diving was founded in 2009 as an effort to create a modern, flexible and cost effective distribution company. Reel Diving is a an international distribution company for diving equipment. Our product range includes recreational/technical scuba, commercial/rescue/military and free diving/spearfishing/swimming. Our customers are dive shops, dive centres, sports shops, commercial dive companies and government institutions. Our market area is North Europe including Scandinavia & the Baltic, UK/Ireland and Eastern Europe. Reel Diving represents manufacturers such as Halcyon, Santi, Suex, Avatar, Cressi, Shark Dive Gear, Kwark, JJ-CCR, K01 and Ammonite. We stock a full line of diving equipment including cylinders, regulators, wet- and drysuits, BC-systems, lights, hardware, cameras, scooters, rebreathers, gas boosters etc. Reel Diving is located in Gothenburg on the Swedish west coast where we operate out of a 1000 m2 warehouse / office in Mölndal. We service most of the gear we sell in our own workshop. This includes a wet area, a drying room, a glueing room, a sewing workshop with various sewing machines, a mechanical workshop with a lathe, drill press and sanding station, as well as designated stations for CCR, DPV, regulator and valve service. We also service and repair heated undersuits/vests/gloves, bulkhead connectors, all kinds of primary and video lights, camera housings and more.
| Website | https://www.reeldiving.se/ |
| Revenue | $5 million |
| Employees | 10 (8 on RocketReach) |
| Founded | 2009 |
| Address | 10 Kråketorpsgatan, Moelndal, Vaestra Goetaland 431 53, SE |
| Phone | +46 31 788 00 02 |
| Industry | Retail, Transportation, Logistics, Supply Chain and Storage |
| Keywords | Diving Equipment Sales, Scuba Gear Sales, Professional Diving Equipment |
| Competitors | PADI, Aquatic Adventures Too, Mermaid Scuba, Island Divers, The Dive Connection, The Dive Shack, On The Edge (view competitors) |
| SIC | SIC Code 509 Companies, SIC Code 50 Companies |
| NAICS | NAICS Code 42 Companies, NAICS Code 4239 Companies, NAICS Code 423 Companies, NAICS Code 42391 Companies, NAICS Code 423910 Companies |
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The Reel Diving annual revenue was $5 million in 2026.
Johnny Chung is the Chief Operating Officer (COO) of Reel Diving.
8 people are employed at Reel Diving.
Reel Diving is based in Moelndal, Vaestra Goetaland.
The NAICS codes for Reel Diving are [42, 4239, 423, 42391, 423910].
The SIC codes for Reel Diving are [509, 50].