Reef Information

The idea of Reef began in 2019 to support the rise of hybrid work by turning underused hospitality space into productive and affordable remote work hubs. Across the UK many cafes, pubs and hotels sat quiet during daytime hours, while remote workers struggled to find comfortable places to work. Reef connects these needs through one simple platform. Launching this model brought challenges. Hospitality operators were cautious about new tech while still recovering from difficult trading periods, so Reef focused on building trust and showing clear commercial value. We proved that daytime footfall can strengthen revenue without extra staffing or refurbishment. Remote workers also needed confidence in quality, so Reef introduced strong standards and an easy system for discovering and booking spaces. Affordability was another barrier in the wider industry. Traditional coworking sites were often too costly for everyday use, so Reef created a low cost monthly membership with access to a growing network of venues offering strong WiFi, comfortable seating, free coffees, discounted food and drink and in many cases free parking. Since launch Reef has delivered real impact across hospitality and the remote work community. Hospitality partners gain a new daytime income stream that supports long term resilience. Remote workers enjoy healthier routines, reduced isolation and more varied environments that support wellbeing and productivity. Reef is also helping towns and cities rethink how hospitality spaces can support modern work patterns. Reef is redefining expectations of where work can happen. Instead of relying only on offices or expensive coworking spaces, people now enjoy a flexible network of high quality venues that strengthen local economies and offer genuine value. As Reef continues to grow across the UK our focus remains clear: support hospitality, empower remote workers and show that simple people focused tech can transform an entire sector.