REEEL Information

REEEL concept - is not only the pleasure of good taste, but also a brand that helps you feel and even create your own moments of happiness. Main drivers of REEEL business model to lead Russian snacks market: • Fast international expansion • Innovation • Hybrid production model • High reaction speed due to the challenges of the new reality • Agile approach Brand REEEL provider in creating new worlds and switching between them. With REEEL you can be in the moment. REEEL inspire to go beyond your daily routine and create your own world here and now, where you can enjoy usual things and create something unique. We focus on needs of young generation: generation Z main drivers of snacking growth. Principles of product development in REEEL: • Don’t contain: GMO, artificial preservatives, flavor enhancers, E encodings, artificial flavors • Provide additional benefits: keep benefits of ingredients, remove added sugar or reduce it as much as possible, increase benefits of the drink.