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Reducify is a student loan readiness platform that helps college graduates use the 6-month grace period strategically before repayment begins. Most borrowers fall behind not during repayment, but in the months leading up to it. Reducify turns that overlooked window into a structured plan by combining financial strategy, behavioral accountability, and education to help users reduce their student loan balance before their first payment is due. Through accountability partnerships, guided repayment strategies, and financial literacy tools, Reducify empowers graduates to take control of their debt early and build a stronger financial foundation from day one. Founded by Asha Farrah and Romy Pickron, who paid off $130,000 in student loans in 2.5 years, Reducify is shifting student loan outcomes and changing how borrowers enter repayment. Launching in the App Store this June for the Class of 2026.

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Asha Farrah is the Reducify CEO | Co-Founder of Reducify.

1 people are employed at Reducify.

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