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It all started in 2006, at the Kreafle family dining room table, with one idea: let’s make reusable drinkware that’s actually worth using. Fast forward, and that idea has turned into Reduce — a family-owned, Atlanta-rooted brand that’s shaking up the world of hydration. Our mission is simple: reduce single-use plastic with drinkware that works as hard as you do, no matter where life takes you.

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Ken Kreafle is the Founder and CEO of Reduce.

45 people are employed at Reduce.

Reduce is based in Atlanta, Georgia.

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