Red Chasm Information

Red Chasm is a pricing strategy firm that helps companies earn more profits from their products and services. Our process, The Maher Method™ helps to uncover – and capture – hidden profits. Based in Burlingame, CA, Red Chasm has partnered with many leading companies and their subsidiaries around the world including Applied Materials, Asyst, Lam Research, Magnetic Solutions, Mattson Technologies, Plasmatreat and others. We’ve also coached and worked with numerous individuals and helped them improve their performance in a variety of areas. Our perspective Companies lose revenue – and profit – for a number of self-imposed reasons. They don’t charge enough for their products and services. They treat pricing as a one time event instead of an ongoing process. Their compensation and rewards plans don’t incentivize better pricing. They use cost plus margin and other limiting methods to set prices. They develop one version of a product or service and expect it to appeal to a wide range of different customers. They lose money selling to and supporting certain customers because they offer too much for too little, and they lack the right information to make informed pricing decisions. We show companies how to overcome these self-imposed obstacles and develop better long-term pricing strategies. We look at better pricing as an ongoing process, and we help our clients to continually improve pricing so they capture more profit from the value they deliver.