Recontained Competitors

Founded in 1995 by six co-founders—Mark and Mo Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett, and Paul Greeves—Lush began as a small cosmetics shop in Poole, Dorset, UK. Since then we have been pioneers in the beauty industry, committed to creating fresh, handmade products that are as kind to the planet as they are to your skin. We pride ourselves on using ethically sourced ingredients and developing cruelty-free, innovative products that challenge the status quo. Our dedication to environmental sustainability and ethical practices is embedded in everything we do. At Lush, we strive to leave the world lusher than we found it. This means actively working to reduce our environmental footprint through packaging-free products and supporting causes that matter. We fight for animal rights, promote fair trade, and push for real, meaningful change in the beauty industry. Our mission is about more than products—it’s about changing the way the world sees beauty. As a 10% employee-owned company, Lush values the contributions of every individual. Our team is the driving force behind our creativity, innovation, and commitment to a better future. By empowering our people and staying true to our mission, we continue to lead the charge for a more ethical, sustainable, and inclusive beauty industry.

TerraCycle is Eliminating the Idea of Waste® by developing solutions to recycle the unrecyclable—items that aren’t typically curbside recyclable like cosmetics, candy wrappers, chewing gum, and even cigarette butts. We work with environmentally-conscious startups and some of the world’s biggest brands to recycle their products into raw material, which is then sold to manufacturing companies. Those manufacturers then use the materials to make new products like outdoor furniture and decking, plastic shipping pallets, tubes for construction applications, playground surface covers, and more. We’ve even recycled ocean plastic into shampoo bottles and toothpaste tubes into playgrounds! We’re continuously pioneering new and innovative recycling, reuse, and recycled content solutions for your trash. Join us in Eliminating the Idea of Waste® by visiting terracycle.com.

At The Recycling Partnership, we are solving for circularity. As a mission-driven NGO, we are committed to advancing a circular economy by building a better recycling system. We mobilize people, data, and solutions across the value chain to reduce waste and our impact on the environment while also unlocking economic benefits. We work on the ground with thousands of communities to transform underperforming recycling programs; we partner with companies to achieve packaging circularity, increase access to recycled materials, and meet sustainability commitments; and we work with government to develop policy solutions to address the systemic needs of our residential recycling system and advance a circular economy. We foster public-private partnerships and drive positive change at every step of the recycling and circularity process. Since 2014, we have diverted 1 billion pounds of new recyclables from landfills, avoided more than 948,000 metric tons of greenhouse gases, and driven significant reductions in targeted contamination rates. Learn more at recyclingpartnership.org.