Reciprocal Information

After a price change, distributors and manufacturers only realize $.40 - $.60 for every dollar they forecasted. The rest is lost through exceptions, overrides, lack of customer communication, and slow rollouts that never get followed up on. Reciprocal fixes this problem. It is an agentic pricing platform that runs end-to-end price changes, from modeling opportunities to realizing revenue, through one workflow. With Reciprocal, you will: -Create a unified, real-time home for all pricing data -Find and model price opportunities in seconds -Manage exceptions and overrides in just a few clicks -Automate customer communications and price sheets -Track “forecasted vs realized” and see where new prices didn’t realize Reciprocal acts as a decision layer on top of your ERP, can be configured to mirror your processes instead of forcing you into a rigid framework, and uses AI agents to analyze price opportunities and eliminate repetitive manual work. Reciprocal helps you: -Realize 80%+ of every price change -Increase margins by 1-2% -Complete price changes in weeks, not months -Save thousands of hours of admin time for pricing and sales Built for midmarket and enterprise distributors and manufacturers, Reciprocal gives every team one place to work: -Pricing can model and execute changes with less admin -Sales can quote within clear guardrails -Leadership can recover lost margin and find profit opportunities Reciprocal was founded by pricing industry veterans with decades of experience, who provide white-glove support across every deployment.