Reality Based Group Information

Reality Based Group is a leader in the customer experience management space, with over two decades delivering solutions to over 15 vertical markets. Our solutions provide client partners a holistic view of their business and a road map to best practices for success. With RBG’s Mystery Shopping Programs, over 2,000 customers have been able to create meaningful and extraordinary experiences with their customers. With our holistic approach, we simplify the process of data collection, so that our customers can get a clear understanding of what’s “really happening” on the front lines. Headquartered in Austin, Texas, Reality Based GroupTM has provided custom research, evaluations, and improvement processes to industry leaders across the globe. Our expertise is across several critical performance areas, and we continue to encourage our client partners to ask one simple question: What, if anything, can we do different or better to improve our business performance?