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Reach IMS – Strategic Market Development across the Middle East, North Africa & Turkey (MENAT) Reach IMS supports international brands expanding across the Middle East, North Africa and Turkey. The firm works with manufacturers and retailers to develop distribution networks, strengthen brand positioning and support retail growth across the region. With over 90 years of combined regional management and consulting experience, the team brings deep market knowledge and long-standing industry relationships across sectors including consumer lifestyle, powersports and technology. Reach IMS works with partners throughout the commercialization process, from market assessment and go-to-market strategy to distribution development, commercial negotiations and operational support. The company currently supports regional market development initiatives for global brands, including La-Z-Boy across the Middle East, North Africa and Turkey.

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Nesim Majzoub is the Managing Director and Founder of Reach IMS.

1 people are employed at Reach IMS.

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