REACH Global Design Research Information

REACH is a global network of pioneering companies that deliver design research to clients in industry and the non-profit pubic sectors. Together, we provide two services in particular but many other design and research related services too, all through our global network of currently 12 companies. Understanding people’s practices to drive innovation Understanding the people and situations you design for is crucial for successful innovation. These insights only come from spending time with your customers, and developing empathic conversations with them. When presented in an inspiring, visual way such insights are a strong driver of innovation. Bringing design skills into customer research Design skills such as generating, modeling and prototyping new ideas are crucial for successful innovation. If these skills are already used in immersive field work and insight creation, the resulting innovative ideas are rooted strongly in the markets your company innovates for.