RDA Research Information

WHO WE ARE RDA Research is the developer of geoTribes Solutions. We are a long-established, Sydney-based market analytics firm with deep data science and software development expertise. We specialize in the development and application of synthetic population models which underpin our cloud-based solutions for survey appending, data enhancement, audience targeting and market planning. Our scope of operations is Australia, NZ, Canada, Great Britain and USA. OUR DATA RDA’s Synthetic Population Models provide an accurate representation of each country’s complete household and person population. The Models are based on in detailed census and postal geography and contain many millions of individual synthetic records with deep demographic profiling, enriched with govt microdata & market research surveys. We use the models to create a comprehensive range of geo-referenced consumer data; ranging from Motivations, Attitudes, Buying Behaviours, Household Expenditure, Media Exposure, Intentions, Sustainability, Health & Wellbeing, Finance and Economics, geoTribes, Needs-Based Segmentation and geoSmart geodemographics. GEOTRIBES CLOUD SERVICES Our consumer data is made readily accessible through four main geoTribes branded Cloud Services; Quick Append, Living Insights, Explorer and Snowflake that have been developed over 10 years, based on our industry experience & inputs from specialists with deep technical expertise. OUR AREAS OF EXPERTISE RDA’s data science team creates our consumer data and supports client applications that utilize our data and cloud services. Our team has developed strong expertise in the following areas: • Quantitative Market Research • Database Analytics • Demand Modelling • Segmentation • Geospatial Modelling • Retail Network Development Strategy • Strategic Planning • Geospatial Projection of Market Research Surveys & Govt Microdata • Market Research Data Fusion • Secure Cloud Service Development & Operation • Synthetic Population Models