The Trade Group is a brand experience company. We craft storytelling assets through concepting, design, fabrication, production, and fulfillment.
Founded nearly 40 years ago, we began as a small booth provider with a focus on top-notch service and strategy. As our clients matured into bigger booth spaces, we upgraded to outfit them for new enterprises. Today, we’re a full-service event marketing powerhouse known for award-winning event strategies, exhibit designs, and environments that generate unprecedented returns.
Celebration is at the heart of who we are, and plays a crucial part in our mission. Through limitless imagination and drive, we design, deliver, and celebrate victories with our clients.
We’re different by design.
Cayenne Creative Group is a full-service strategic branding, advertising and design firm located in Birmingham, Alabama. Cayenne employs a suite of unique processes to create exceptional, powerful, and interruptive brand communications for a wide variety of clients via a wide variety of media. We offer the full spectrum of brand expression: corporate identity and collateral, internal brand engagement, conventional and unconventional advertising, social media marketing, public relations, crisis communication, interactive, online advertising (we are a Google Partner agency), site design & SEO, online strategies, and app creation.
While we have a particular depth of experience in healthcare, financial, real estate development/ brokerage, hospitality, tourism, and industrial. Clients we are currently working with include the Greater Birmingham Convention & Visitor's Bureau, CORE NYC Real Estate, UAB Medicine, the Birmingham YMCA, the Birmingham Zoo, Birmingham Botanical Gardens, Titan Coatings, Railroad Park Foundation, Altec, StoneRiver Properties, Forrest Technical Coatings, and Milo's Original Hamburgers, to name but a few.
At Cayenne, we believe in breakthrough creative. To be great, creative messaging must be tightly targeted, carefully conceived, and vigorously executed. Done right, creative communication moves people to action.
At Blue Sky Exhibits we are dedicated to bringing your business vision to life with decades of creative branding experience, fine craftsmanship and live show expertise. We offer custom construction, rental and portable modular exhibit solutions and pride ourselves on being one of the top creative firms in the industry. At Blue Sky, we weave your brand, products, show objectives and story into every level of environment while integrating all of the physical requirements and venue specifications. This not only extends to fabricating new exhibits, but to refreshing existing environments to create an exciting new exhibit, while keeping budget in mind. We even go beyond the exhibit hall to provide corporate interiors and interactive vehicle experiences. Every brand is unique and so is every solution we develop. Our custom concepts are envisioned and built to create an immersive brand experience-leading attendees through the essence of your brand and building interest as the environment unfolds before them. Blue Sky excels in creating structures that effectively capture attention and encourage audience interaction and engagement. Blue Sky is also skilled at incorporating technology to heighten the experience when it makes sense. This includes using the latest in lighting, sound, movement, scent, and AV technologies, as well as interactive technologies such as multi-touch, gesture tech, augmented and virtual reality.