RBX Strategy Information

Narrative stopped paying. Projects live or die now on real users, revenue and retention, and most teams still can't tell you what a retained user costs. That's the job. Growth systems and unit economics that hold up when the incentives stop. I'm Richard Baker. Ten years operating at the sharp end of Web3, gaming, AI and fintech, working as a partner inside the business rather than a vendor sitting outside it. What that's looked like: Owners Club / Invincible GG. Fractional CMO end to end: CEX and DEX launch, live ops, app store growth, IAP monetisation, and a recovery from a live security event. $9.5m day-one volume, $42m at peak. Booh Brawlers. Web-to-mobile launch on iOS and Android, Solana community growth, UA and monetisation loops. 4,000+ players in 60 days and $500k raised. P&D Group. Fractional COO and marketing lead: BD and sales process, CRM migration, and a bespoke AI build for live funnel visibility. Lead generation up 25%+. oneBanking. Marketing function built from nothing and handed over as process the in-house team owns. Conscious Engine. Fractional COO: seed round support, product delivery planning, and the outreach motion that opened the first pilots. All of it runs on one thing, which is knowing what's actually working. Four dimensions: positioning, acquisition, retention and economics, and measurement and proof. Most projects land between 6 and 10 out of 24. The lowest one is the leak. Two ways in. The Growth Readiness Scorecard is eight questions and five minutes, free, no email gate. I take a small number of engagements at a time. rbxstrategy.com