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Inspired by the Australian landscape, community and the everyday Australian, RB Sellars was formed in 1996 with the release of the first menswear collection which included the bestselling RB 'Burton' workshirt. With beginnings as a small catalogue business producing multiple seasonal look books each year and through the demand from customers for a more personal approach, RB Sellars has grown into a larger retail brand offering ten stores across New South Wales, Queensland and Victoria. Today the RB range includes functional and hardwearing workwear for both men and women, plus a huge collection of casual wear, farm wear and a range of kids wear that's durable and comfortable to wear. RB Sellars is committed to remaining affordable, accessible and aims to always provide customers with clothing that is fit for purpose. RB Sellars is part of the Propel Group Pty Ltd family.

RB Sellars Questions

The RB Sellars annual revenue was $2 million in 2026.

Shane Franklin is the CFO of RB Sellars.

41 people are employed at RB Sellars.

RB Sellars is based in Cremorne, Victoria.

The NAICS codes for RB Sellars are [4481, 44, 448].

The SIC codes for RB Sellars are [56, 569].

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