We are a Houston-based, Fortune 300 automotive retailer. Since our initial public offering in October 1997, Group 1 has grown to become the third-largest dealership group in the United States and has expanded into the United Kingdom. The company achieved this success through a strategy that leverages management experience and emphasizes geographic and brand diversity, interrelated revenue streams, operational efficiencies, and the prudent deployment of capital.
Our Core Values:
Integrity – We conduct ourselves with the highest level of ethics both personally and professionally when we sell to and perform service for our customers without compromising our honesty.
Transparency – We promote open and honest communication between each other and our customers.
Professionalism – We set our standards high so that we can exceed expectations and strive for perfection in everything we do.
Teamwork – We put the interest of the group first, before our individual interests, as we know that success only comes when we work together.
For over two decades, United Electronics Company- eXtra has established itself as the largest innovative electronics retailers in the Saudi market, catering to almost 14 million shoppers in 2023. eXtra's retail portfolio currently boasts 56 stores, 51 of which are in Saudi Arabia and 5 are in Oman and Bahrain, making the company stand as one of the largest consumer electronics retailers in the region.
eXtra also pioneered the introduction of e-commerce in the consumer electronics segment back in 2011.
By embracing digital transformation and automation, the company has evolved into a comprehensive digital platform. In 2023 closing, its online store and mobile applications contributed over 20% of its total sales, with revenues surpassing 6.2 billion Saudi riyals (SAR) and net profit reaching SAR 390.5 million (USD 104 million) in 2023.
eXtra has consistently elevated its customer experience by expanding its online product range to over 6,500 items, and in 2023, it launched an advanced website and mobile app, significantly enhancing user satisfaction and boosting online sales.