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*rateHero was rolled up into Lateral in April 2026 LTL pricing is weird. We all know that, and we've seemingly all accepted it. rateHero (rH) seeks to turn anyone into an LTL Pricing Analyst the same way that TurboTax made anyone a basic tax accountant. We make carriers' lives easier too, by serving them up the right data in the format they need it. Through tech products, process improvements, and asking all of the right questions - rH is focused on dismantling the high friction perception that has plagued the LTL market for decades.

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