Rasna Global Information

Rasna is an iconic brand which brings a smile to its consumers anywhere in the world. A big strength of the brand is its immense worldwide popularity - among global Indians and other nationalities. The exquisite nature of Rasna’s flavour and its distinctive taste has delighted millions of consumers all over the world since decades. The equity of the brand thus created has become heritage not just for today but also for the time to come. Rasna is a global benchmark in Taste and Quality. Pan-India we have 9 state- of-the-art, ISO 22000-2005 and HACCP certified manufacturing facilities. We have strong and vast distribution network which comprises of 26 Depots, 200 Super Stockists, 5,000 Stockists, and more than 1.6 million outlets across India and 53 countries of the world. Our packaging is distinctive and unique. We are pioneer in the Fruit based powder concentrates category. We have a vast experience in the food and beverage category and brand commands major market share in many markets. We provide superior quality and nutritious products to our customers. Our products contain real fruit powder, natural/nature identical flavours, 21 vitamins and calcium. We bond with our consumers strongly and meaningfully. We implement innovative brand building activities jointly with distributors in each market.