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Rare is a global leader in driving social change for people and nature. For over 50 years, across 60 countries, we have inspired and empowered millions of people and their communities to protect our shared planet. We believe that the cumulative power of individual action is a vital pathway to safeguarding and restoring our shared waters, lands, and climate. With the right tools, knowledge, resources, and partnerships, individuals and communities have the power to set change in motion that spreads across entire regions and countries. Each of Rare’s programs today — The Center for Behavior & the Environment, Fish Forever, Lands for Life, Climate Culture, and Innovative Finance — support the shared goal of driving collective action at the local level to address global challenges.

Rare Questions

The Rare annual revenue was $39.7 million in 2026.

Brett Jenks is the CEO of Rare.

248 people are employed at Rare.

Rare is based in Arlington, Virginia.

The NAICS codes for Rare are [54161, 813, 5416, 541, 541611, 81, 54].

The SIC codes for Rare are [83, 86].

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