Rare is a global leader in driving social change for people and nature. For over 45 years, across 60 countries, we have inspired and empowered millions of people and their communities to shift their behaviors and practices to protect our shared planet. We believe that the cumulative power of individual action is a vital pathway to safeguarding and restoring our shared waters, lands, and climate. With the right tools, knowledge, resources, and partnerships, individuals and communities have the power to set change in motion that spreads across entire regions and countries. Each of Rare’s programs today — The Center for Behavior & the Environment, Fish Forever, Lands for Life, and Climate Culture — support the shared goal of driving collective action at the local level to address global challenges.
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Rare Questions
The Rare annual revenue was $40 million in 2024.
Niels Crone is the COO of Rare.
273 people are employed at Rare.
Rare is based in Arlington, Virginia.
The NAICS codes for Rare are [54, 5416, 541611, 541, 54161].
The SIC codes for Rare are [86].
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