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Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand's functionality and high quality are known by fishermen worldwide. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.

Rapala Questions

The Rapala annual revenue was $263.9 million in 2026.

Rapala is based in Minnetonka, Minnesota.

The NAICS codes for Rapala are [3399, 33, 33992, 339].

The SIC codes for Rapala are [39, 394].

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