Rangkul Information

Rangkul is a clothing brand company that sells apparel with embroidery as the main value of Rangkul’s products. With the vision of Rangkul by embracing people in Indonesia through unique embroidery fashion products to raise awareness of an issue. This vision consists of our value, Rangkul has three value as a core value to run the business, those values are quality, openness, and sensitivity, And With the core value, Rangkul want to embrace the people by its product and with the brand strategy, Rangkul has brand strategy value which is joy, comfort, happiness, and togetherness. Rangkul focused on apparel products, especially t-shirt and shirt. Rangkul brings up several issues that are related to the youth, for example, self-love, insecurity, FOMO, and other issues through our signature simple patterns. Rangkul sells two products consisting of t-shirts and shirts at affordable prices. Rangkul wants to have a positive influence on its users by providing products with cheerful ambiance and colorful colors. Rangkul uses several strategies in introducing its products and attracting consumer attention such as using a wide sales channel through e-commerce and social media to increase consumer attention. With the value that Rangkul wants to bring, Rangkul as a clothing brand also implement our value to our board or internal, such as We use a code of conduct, good company policy to increase the productivity of our staff, those code of conduct and business ethics that implement by Rangkul are accountability, be cooperative and teamwork, build trust and credibility. This policy is important to bring the core value to all of the stakeholders, and by the good company policies, Rangkul can bring the core value to the customers.