RAINBOW was founded by Stanley Methven on his Father’s farm in 1960. He first sold from a stall in central Durban and the demand for RAINBOW’s chicken grew quickly, leading to the commissioning of the first processing plant in Hammarsdale in 1963. Today, RAINBOW is one of South Africa’s largest Chicken Producers. We are a fully integrated Broiler producer that breed and rear our livestock which we feed from our Epol Feed Mills. We process, distribute and market fresh, frozen, value-added and further-processed chicken to our customers and consumers. RAINBOW has more than 100 farms, 3 processing plants, 2 further processing plants and 6 animal feed mills across South Africa
| Website | https://www.rainbowchickens.co.za |
| Revenue | $1 million |
| Employees | 1,945 (515 on RocketReach) |
| Founded | 1960 |
| Address | 1 The Blvd Westway Office Westville Park, Durban 3630, ZA |
| Phone | +27 31 242 8500 |
| Industry | Food Production, Food, Beverages & Tobacco, Manufacturing |
| Keywords | Chicken Processing, Poultry Farming, Broiler Chickens, Meat Production, Chicken Meat, Fresh Chicken, Meat Processing, Food Production, Poultry Products, Frozen Chicken, Wholesale Chicken, Food Supply Chain, Agricultural Products, Food Manufacturing, Animal Agriculture, Chicken Distribution, Food Wholesaler, Protein Source |
| Competitors | Woolworths, Shoprite Hyper, Tiger Brands, Clover South Africa, Pioneer Foods, Pick n Pay Franchise Division, AFGRI Operations Limited, Astral Foods Ltd., Montego Pet Nutrition, Epol +7 more (view full list) |
| SIC | SIC Code 20 Companies, SIC Code 02 Companies |
| NAICS | NAICS Code 11 Companies, NAICS Code 112 Companies |
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RAINBOW Questions
The RAINBOW annual revenue was $1 million in 2026.
Wouter de Wet is the COO of RAINBOW.
515 people are employed at RAINBOW.
The NAICS codes for RAINBOW are [11, 112].
The SIC codes for RAINBOW are [20, 2].
Top RAINBOW Employees
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Wouter de Wet
Chief Operating Officer at RAINBOW
Durban, KZN, ZA32 -
Steven Hughes
Managing Director - Rainbow Added Value at RAINBOW
Durban, KZN, ZA22 -
Barney Khumalo
Chief People Officer at RAINBOW
Johannesburg, GP, ZA42 -
Kerry van der Merwe
Chief Financial Officer at RAINBOW
KwaZulu-Natal, South Africa2 -
Keegan Reddy
Chief Customer Officer at RAINBOW
Cape Town, WC, ZA31 -
Marthinus Stander
Chief Executive Officer at RAINBOW
Centurion, GP, ZA1 -
Ugan Reddy
Head of IT at RAINBOW
Johannesburg, GP, ZA21 -
Ettienne Thiebaut
Risk and Sustainability Director at RAINBOW
Durban, KZN, ZA31 -
Anina Hunter
Feed Director at RAINBOW
Johannesburg, GP, ZA33 -
Yogan Naidoo
Procurement Manager at RAINBOW
Durban, KZN, ZA31
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