RainBarrel Information

RainBarrel is a high-performance audience data platform built for modern marketers who demand precision, scale, and privacy. What We Do We provide clean, location-based data that allows advertisers to target audiences based on real-world behaviors. Our Audience Marketplace offers over 14,000 ready-to-activate audiences, and we enable deep customization with tools for segmentation, filtering by points of interest, and audience expansion. Performance at Scale We cover more than 600 million active devices across the United States and Canada, delivering unmatched reach potential. Our platform monitors over 27 million points of interest daily to keep audience data fresh and accurate. We identify more than 10,000 distinct brands in our datasets so audiences reflect actual shopper behavior and competitive patterns. Why Advertisers Choose RainBarrel RainBarrel is privacy-first, with no personally identifiable information used. Our identifiers are tied to locations, not individuals, ensuring compliance with the highest standards. Audiences are self-serve, fully customizable, and easy to activate across CTV, digital, display, and video campaigns. Marketers see clear performance benefits with precision geofencing, socio-ethno personas, audience expansion, and insights that reduce waste and improve return on investment.