Raidar is a lifecycle management platform powered by a composable CDP. We unify scattered customer data — POS, e-commerce, loyalty, ticketing, digital interactions — into a single Customer 360, then activate it through automated journeys, AI-driven segmentation, and loyalty programs that drive measurable revenue. We don't just license software — we operate it alongside your team to deliver results. Two verticals. Deep expertise in both: → Retail & CPG: Unified customer profiles, lifecycle journeys, churn prediction, and loyalty programs for retailers with 20+ stores. GNC México runs their entire customer engagement on Raidar — 2M+ unified profiles, 10x conversion attribution. → Sports & Entertainment: Fan 360 profiles, WhatsApp-based fan registration, digital wallet passes, gamified loyalty, and sponsor activation based on fan data. Tigres UANL (Liga MX) built their fan engagement ecosystem on Raidar — 750K fans identified, 20M+ data points processed weekly. Built on best-of-breed infrastructure: Snowflake (data), Customer.io (activation), and a loyalty engine — composable, not monolithic. Trusted by GNC, Tigres UANL, Sigma Alimentos, and others.
| Website | https://www.raidar.io |
| Employees | 14 (11 on RocketReach) |
| Founded | 2022 |
| Industry | Software Development |
| Keywords | Customer Experience, Customer Insights, Customer Engagement, Personalization Technology, Predictive Analytics, Data Analytics, Personalized Marketing, Marketing Technology, Data Driven Decisions, Engagement Platform, Seamless Integration, Communication Platform, Intuitive Interface, Technology Integration, Process Automation, Marketing Automation, Customer Relationship Management, Business Solutions, Business Intelligence, Digital Transformation |
| Competitors | ServiceNow, Atlassian, Splunk, Dynatrace, Datadog, New Relic, Inc., PagerDuty, Sentry (sentry.io), Loggly, VictorOps +42 more (view full list) |
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Marcelo Martinez is the Founder and CEO of Raidar.io.
11 people are employed at Raidar.io.