RAI PR Ltd Information

Welcome to RAI PR. Labels are always limiting but it's fair to say we're a technology-focussed B2C/B2B PR, marketing and communications agency that knows what it does best... helping brands engage with their consumers, by raising awareness among the media that influences them most. Full disclosure: ‘agency'; is a bit of a misnomer. It's owned and run by myself, Kulwinder Singh Rai. I spent 13 years as a busy technology journalist and editor, creating compelling content for national newspapers such as The Daily Telegraph, as well as specialist magazines such as What Hi-Fi? before I established my consultancy in 2002. Since then I've partnered with some of the biggest global technology brands, transforming the effectiveness of their media relations, to achieve the cut-through, coverage and traction they need in order to prosper. Having worked alongside many of today’s editors and journalists in my past life, I have a contacts book that’s second to none, covering all the key media sectors. Not to mention a degree of professional respect that can only come from one's peers. I'll let you into a secret... the core skills that I learnt as a journalist and editor are the same ones I now wield as a public relations specialist. It's always been about communication, strategy and content creation. In short, know your audience and give them what you know they need. It's not rocket science... You can read more about the services I offer on my website but, suffice to say, I handle all the expected aspects of PR and marcomms: press office, content creation (SEO-optimised blogs, brochure and website copy, newsletters, case studies, advertising etc), social media management (including blogger outreach) as well as activation events, press trips etc. So if you feel your current communication strategy isn’t firing on all cylinders don’t hesitate to get in touch. Trust me, I can help...