Raff Palermo Email

Fractional Commercial Growth and Digital Executive @ Taylors Wines

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Raff Palermo Location

Sydney, NSW, AU

Raff Palermo Work

Fractional Commercial Growth and Digital Executive @ (January 2026 - Present)
Founder | Growth Partner @ (December 2025 - Present)
GM Customer Growth and Digital Commerce @ (May 2021 - December 2025)
Head of eCommerce, Brand and Loyalty @ (September 2019 - April 2021)
Sales and Marketing Director @ (July 2017 - July 2019)
Acting MD | Marketing, Brand Innovation and Direct to Consumer Director @ (March 2011 - June 2017)
Global Marketing Manager @ (June 2008 - March 2011)

Raff Palermo Education

University of Wollongong
Master's degree (Marketing)
University of Wollongong
Bachelor of Commerce (B.Com.) (Marketing & Management)
University of Technology Sydney
Diploma of Digital Marketing
Keira Technology High School
High School

Raff Palermo Skills

Account Management
Advertising
Agile Methodologies
Brand & Digital Integration
Brand & Portfolio Strategy
Brand Architecture
Brand Awareness
Brand Development
Brand Development & Portfolio Management
Brand Management
Branding & Identity
Business Development
Business Model Reinvention
Business Planning
Business Strategy
CRM
Change Management
Commercial Management
Communication
Consumer Behavior
Consumer Data & Insights
Consumer Funnel
Contract Negotiation
Cross-functional Team Leadership
Customer Acquisition
Customer Experience
Customer Experience (CX)
Customer Experience (CX) Innovation
Customer Insight
Customer Loyalty
Customer Retention
Digital Ecosystem
Digital Marketing
Digital Strategy
Digital Transformation
E-Commerce
E-commerce Optimization
E-commerce SEO
Establishing Strategic Partnerships
Executive Leadership
FMCG
Fast-Moving Consumer Goods (FMCG)
Go-to-Market Strategy
Growth Transformation
Integrated Marketing
Leadership
Loyalty & CRM Strategy
Loyalty Programs
Loyalty Strategy
Loyalty and CRM Platforms
Management
MarTech Strategy
Market Planning
Marketing
Marketing Budget Management
Marketing Campaigns
Marketing Communications
Marketing Management
Marketing Strategy
Marketing and Brand Leadership & Strategy Transformation
Media Buying
Multi-channel Retail
Negotiation
Omni Channel Marketing & eCommerce
Omni-Channel Growth
Omni-Channel Strategy
P&L Management
P&L Management & Commercial Leadership
P&L Ownership
People Management
Product Management
Project Management
Relationship Building
Retail Innovation
Retail Media
Retail Media & Data Monitisation
Return on Investment
Sales
Sales Leadership & National Account Management
Sales Management
Sales Processes
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Segmentation
Shopper Marketing
Social Media Marketing
Sponsorship
Sports Marketing
Start-Up & Commercial Strategy
Strategic Partnerships
Strategic Planning
Strategic Technology Development
Strategic Thinking
Strategy
Strategy Development
Team Building & Cross-Functional Leadership
Third-Party Logistics (3PL)
Trade Marketing
brand building
eCommerce Strategy

Raff Palermo Summary

Raff Palermo, based in Sydney, NSW, AU, is currently a Fractional Commercial Growth and Digital Executive at Taylors Wines / Wakefield Wines. Raff Palermo brings experience from previous roles at scaleupGP, Metcash and Swift + Moore Beverages. Raff Palermo holds a Master's degree in Marketing @ University of Wollongong. With a robust skill set that includes Account Management, Advertising, Agile Methodologies, Brand & Digital Integration, Brand & Portfolio Strategy and more. Raff Palermo has 2 emails on RocketReach.