RACK Digital Information

RACK (an abbreviation of Random Act of Kindness) is a social impact marketing agency. We believe brands should improve people’s lives and make a difference to our society’s well-being to become meaningful brands. A meaningful brand deliver two outcomes; personal outcome (meaningful benefit to its target audience) and collective outcome (benefit for society and environment). Meaningful brands do not only deliver social impact, but also they get long-lasting business impact (sustainability).