Racing Import Competitors

At Falken Tires, we pride ourselves on our automotive enthusiasm and passion for motorsports excellence. We are determined to differentiate the Falken brand from the competition by clearly demonstrating the quality of our products. Known as a leader in high performance tire technology for cars, trucks, SUVs and crossovers, we are a global, full-line tire manufacturer with a long history of delivering high quality, high value products. Our longstanding dominance in motorsports is a testament to both consistent innovation and our commitment to excellence. There is no stronger validation of the caliber and superior technology of our tires than the endorsement of motorsports enthusiasts, and no greater proof of our exceptional quality than our many victories. Furthermore, our in-house branding and creative capabilities, stemming from our fully staffed Creative Advertising department, allow us to maximize exposure and generate content that efficiently and effectively correlates with our brand image. Founded in Japan in 1983, Falken was introduced to North America in 1985, with our North American Headquarters now located in Rancho Cucamonga, California, to go along with six distribution centers located in California, Florida, Illinois, New Jersey, Tennessee and Texas. To learn more about career opportunities, please visit the Careers page on falkentire.com.

Founded in 2001 with just a $500 investment and a $1,500 loan, Vivid Racing has grown into a multi-million-dollar leader in online automotive performance parts. Based in Gilbert, Arizona, we are passionate about fueling the ambitions of vehicle enthusiasts worldwide, offering over 2 million products for performance cars, trucks, Jeeps, UTVs, and motorcycles. Our reputation was built on innovation and industry leadership—showcased through iconic project cars, magazine features, exclusive road rally events, and viral video content. Over the years, we’ve not only expanded our product catalog but also launched our own line of premium parts, including exhaust systems, suspension upgrades, wheels, carbon aero components, and tuning solutions. With a customer-centric team and a commitment to leveraging cutting-edge technology and logistics, Vivid Racing continues to stay at the forefront of the automotive industry. As we embrace the latest social media trends, our global presence grows stronger, and our mission to deliver exceptional experiences to enthusiasts everywhere remains our driving force.

Nitto Tire is fueled by enthusiasts and driven by passion and innovation. Growing by paving the way into emerging markets, listening and delivering tires that meet the exacting standards of enthusiasts.