Rachel Email
VP, Consumer Insight @ BASES
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Rachel Location
- Beijing, China
Rachel Work
- VP, Consumer Insight @ (July 2013 - Present)
- Director and Senior Director, Consumer Research,FMCG @ (January 2010 - July 2013)
- Market Research Consultant @ (January 2008 - December 2009)
- Director and Associate Director, @ (March 2004 - June 2007)
- Senior Manager, Custermized Research @ Oracle Value Added China (WPP Group) (January 2003 - February 2004)
- Senior Research Manager @ (July 2000 - January 2003)
- Project Manager @ (January 2000 - July 2000)
- Senior Analyst and Research Manager @ (May 1999 - December 1999)
- Statistical Analyst @ (July 1997 - July 1998)
- Analyst @ (August 1989 - May 1994)
Rachel Education
- Queen's University
Master of Economics
1996-1997 - Carleton University
MPA (Public Administration)
1994-1996 - Nankai University
B.A./M.A. (Economics)
1982-1989 - Nankai University
master (international economics)
1982-1986
Rachel Skills
- Marketing Research
- Consumer Insight
- FMCG
- Market Research
- Quantitative Research
- Customer Insight
- Segmentation
- Consumer Behaviour
- Advertising Research
- Nielsen
- Brand Equity
- Focus Groups
- Competitive Intelligence
- Analytics
- Market Analysis
- Qualitative Research
- Market Intelligence
- Business Insights
- Primary Research
- Competitive Analysis
- Questionnaire Design
- Shopper Marketing
- Survey Design
- Quantitative Analytics
- Business Strategy
Rachel Summary
- Rachel, based in Beijing, China, is currently a VP, Consumer Insight at Nielsen China. Rachel brings experience from previous roles at Nielsen China, The Nielsen Company, ACNielsen China and Oracle Value Added China (WPP Group). Rachel holds a 1996 - 1997 Master of Economics @ Queen's University. With a robust skill set that includes Marketing Research, Consumer Insight, FMCG, Market Research, Quantitative Research and more.
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