Rachel Email
VP, Consumer Insight @ BASES
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Rachel Location
- Beijing, China
Rachel Work
- 2013 -now VP, Consumer Insight @
- 2010 -2013 Director and Senior Director, Consumer Research,FMCG @
- 2008 -2009 Market Research Consultant @
- 2004 -2007 Director and Associate Director, @
- 2003 -2004 Senior Manager, Custermized Research @ Oracle Value Added China (WPP Group)
- 2000 -2003 Senior Research Manager @
- 2000 -2000 Project Manager @
- 1999 -1999 Senior Analyst and Research Manager @
- 1997 -1998 Statistical Analyst @
- 1989 -1994 Analyst @
Rachel Education
- Queen's University
Master of Economics
1996-1997 - Carleton University
MPA (Public Administration)
1994-1996 - Nankai University
B.A./M.A. (Economics)
1982-1989 - Nankai University
master (international economics)
1982-1986
Rachel Skills
- Marketing Research
- Consumer Insight
- FMCG
- Market Research
- Quantitative Research
- Customer Insight
- Segmentation
- Consumer Behaviour
- Advertising Research
- Nielsen
- Brand Equity
- Focus Groups
- Competitive Intelligence
- Analytics
- Market Analysis
- Qualitative Research
- Market Intelligence
- Business Insights
- Primary Research
- Competitive Analysis
- Questionnaire Design
- Shopper Marketing
- Survey Design
- Quantitative Analytics
- Business Strategy
Rachel Summary
- Rachel, based in Beijing, China, is currently a VP, Consumer Insight at Nielsen China. Rachel brings experience from previous roles at Nielsen China, The Nielsen Company and Oracle Value Added China (WPP Group). Rachel holds a 1996 - 1997 Master of Economics @ Queen's University. With a robust skill set that includes Marketing Research, Consumer Insight, FMCG, Market Research, Quantitative Research and more.
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