K2 was born in 1962 as America’s ski company on Vashon Island in Washington State’s Puget Sound. Renamed in 2003 as K2 Sports, the company today is an international portfolio of world renowned brands recognized as leaders in design, production, sales and marketing. Driven by innovation and a passion for the sports enthusiast looking for unique and authentic lifestyle experiences, we market snowboards, snowshoes, in-line skates, alpine, telemark and Nordic ski equipment, apparel and accessories. K2 Sports is what happens when fun meets science and technology.
As a dedicated, driving force in skateboarding since 1992, Element has evolved connecting the cultural space between skateboarding and nature.
We are pursuing a conscious path for positive change, from our roots in the streets to our future in nature.
Through the creation of innovative skateboarding goods, durable apparel, and our constant efforts to be more environmentally and socially responsible; we push to leave a lasting, positive impact on our global skateboarding community and beyond.
We’re out and about in the Norwegian outdoors all year round and in all kinds of weather. And after too many perfect moments ruined by base wear that got sweaty, wet and cold, and failing to find anything better, we decided to do something about it – so we just made it ourselves. Fortunately, we had an old sewing machine in the closet. We watched a few YouTube sewing courses and a few nights later the first Zipbody and Ziplongs were more than a dream. Zipwear was born! At last, we had some functional clothing that let us enjoy the outdoors to the fullest.
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