Qwear Media Information

We know that advertising is all about storytelling. The trouble is finding compelling stories that haven’t been told yet. There’s one demographic with lots of stories to tell that have been systematically erased from advertising: The LGBTQ+ community. A trans woman tries on your brand’s clothing and cries tears of joy because she feels like herself for the first time. A gay man introduces his partner to his parents, and everyone is extremely nervous until they take out your product and the nerves melt away. A nonbinary child visits a toy store where they have to choose between the girl’s section and the boy’s section. When they can’t decide, they go to your store, which doesn’t force them to choose, and they excitedly pick out lots of toys. The possibilities are endless. These stories are just waiting to be told. Founded by Sonny Oram in 2019, Qwear Media is helping to bridge the gap between LGBTQ+ talent and the brands who need them. Sonny founded Qwear Media after running Qwear Fashion for 8 years, where readers expressed a lack of entry into the job market due to anti-queer bias and various phobias in the industry.