Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned wellbeing destination. Led by our philosophy, The Art of Soulful Living, we're committed to helping consumers on their journey to personal wellbeing, providing tips, inspiration and products to reconnect body, mind and soul.
As a certified B Corp™ we believe in sustainable wellbeing, with collections that are good for people and good for the planet. This is supported by our three pillars: Clean, Conscious, and Caring. Clean: 79% of our personal care products contain >90% natural origin ingredients, and by 2023 all formulas will meet this standard. Conscious: we make sustainable choices; every collection has refill options, and we plant, protect, or restore a tree for every refill sold. Caring: we proudly support social initiatives including Tiny Miracles, a pioneering foundation that helps break the poverty cycle by providing life-changing work for underserved communities in Mumbai, India.
This philosophy of sustainable wellbeing is embedded into our company culture. Our people are open minded, customer first oriented, and energetic. If you want to hear more, then keep an eye out on our vacancies, and we hope to have you join us in our offices or stores.
Since 2009, Reformation has been on a mission to bring sustainable fashion to everyone. We got our start re-tailoring vintage dresses, and today, we're a global brand with over 70 stores across North America, the UK, and France. We make effortless pieces with premium lower-impact materials and responsible practices, starting at our very own sustainable factory.
Designed for women with high standards, for what they wear, how it's made, and the impact it has on the planet. We put sustainability at the heart of everything we do and push the industry forward with big commitments. Like becoming one of the first Climate Positive fashion brands in 2025 and working toward becoming a circular business by 2030. And we look damn good doing it.
Being naked is the #1 most sustainable option. We’re #2.