Questionmark Foundation Information

Health. Environment. Human rights. Questionmark is the Dutch authority driving real change in our food system across Europe. Supermarkets sit at the centre of that system with real potential to change course. They decide what hits the shelves, and with it, people’s health, farmers’ living incomes, and the price our planet pays. That makes them one of the most powerful players to turn that potential into real progress across the domains we work on. That's where Questionmark comes in: not by educating consumers, but by engaging directly with the retailers, A-brands and governments who shape those choices. Through independent benchmarks like Superlist, we compare how the biggest European retailers across 9 countries perform, creating a race to the top that drives better results. We bring retailers, suppliers and market authorities together to take steps no single party can achieve alone. And we advocate for regulation and monitoring that turns progress into something structural, not incidental. Alongside Superlist, our current programmes include Responsible promotion, Protein transition, and Market for Sustainable Agriculture. Curious how that works, or interested in working with us? Visit www.thequestionmark.org.