Quelle TR Information

Quelle started operating in Turkey in the spring of 2009. Its aim is to build up a high-volume, profitable home shopping business focussing mainly on the internet. E-commerce is the main sales channel through which Quelle will gain access to the living rooms of its Turkish customers – around 30,000 fashion and household textile products are already available at www.quelle.com.tr. Quelle Turkey is targeted primarily at fashion-conscious women with an eye for quality. The focus on e-commerce business is also in line with the market situation in Turkey – with 26 million internet users, Turkey is number 11 in the world's list of countries with the highest number of internet users. And this number is rising all the time, making this a particularly interesting market.