Quadrant Information

Quadrant is a global motorsport lifestyle brand and platform, founded by Formula 1 World Champion, Lando Norris. Operating at the intersection of motorsport, culture and creator-led entertainment, we translate the sport into stories, personalities and moments that resonate with a new generation of fans. Backed by Veloce Media Group, Quadrant creates high-impact content and experiences for a digital-native audience that engages beyond race day. We reach 40M+ fans across our ecosystem, deliver 1B+ annual impressions, and have one of the most engaged communities in motorsport entertainment – with a proven track record of delivering multi-million view hero moments. From premium brand partnerships and creator collaborations to live activations, content production and global fan engagement, Quadrant is redefining how audiences connect with motorsport.