QSP - Marketing Management & Research Information

QSP acts since 2004 on Strategic Marketing and Market Research. We work to provide a constant adaptation of our services portfolio to the market and our client’s needs, ensuring the best orientation of the companies that come to us and the effective creation of value. We have a multidisciplinary team with extensive experience, making us experts in terms of Market Research: * Standardized, particularly in Brand Image Evaluation (Tac Brand®), in Brand Positioning Study (Check-Up Brand®), Annual Brands Awareness Study, Seniors Barometer and many others; * Not Standardized, particularly in Face-to-Face and Telephone Interviews, Focus Group, Mystery Shopper, Hall Test, among others; * Marketing Management, particularly Benchmarking Analysis, Loyalty Program, Strategic Marketing Plan, Impact Study, Strategic Plan for Internationalization, among others; * Neuromarketing using several techniques as EEG (Electroencephalography)/Brain Scanning; Eye-tracking; Biometrics and NeuroPsychological tests. As Neurons Inc. partners, QSP uses state of the art technology and features modern solutions for Neuromarketing analysis, such as Neuromarketing Omnibus, Neuromarketing Task Force and NeuroMetrics. QSP also organizes the most outstanding Management and Marketing Event in Europe – QSP SUMMIT - held in Porto every year.