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Almost 80% of the Indian population don't meet their daily protein requirements and 90% of the Indian population aren't aware of their daily protein needs. Poor dietary choices, non-nutritious dishes, poverty, lack of education, and lack of access to nutritious food options are the main causes for the current protein situation. Protein deficiency can cause muscle loss, muscle weakness, diabetes, weakened immune system, anemia, mood changes, stress fractures and so on which will restrict the quality of one’s life. PUSHTI’s mission is to change this Indian Protein Narrative and make India one of the healthiest countries in the world. We strive to provide high quality protein food from live counters at affordable prices for every Indian that is fresh, natural, additives-free, non-processed and sustainably sourced. We hope to be the catalyst in transforming India to shed the image of being skinny-fat with a pot-belly and be healthier, fitter and diabetes free.

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Pushti is based in Bengaluru, Karnataka.

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