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SafetyCulture has renamed to Mitti. You can find our new LinkedIn page by searching "Mitti by SafetyCulture".
The rebrand, announced on 11 August 2026, marks the biggest transformation in the company’s history and reflects what the business has already become.
While safety remains at our core, our customers use us for so much more. We’ve built an all-in-one operations system for the frontline, helping customers identify quality issues, manage maintenance, close training gaps and act on risks across every part of their operations. SafetyCulture needed a new name that could carry that bigger ambition.
That ambition is becoming even more important as AI reshapes the way work gets done. AI has transformed work for people at desks, but frontline teams have largely been left behind. Mitti brings data and intelligence closer to where work actually happens, giving teams the tools to improve every site, shift and standard.
The name has changed. Our mission remains the same: to improve the way the world works.
Mitti. The operations system for every site, shift and standard.
SafetyPay innovates in the financial services segment applying technology-based business processes in its solutions - "fintech". It operates in 17 countries through more than 100 banks worldwide, offering solutions in Latin America, United States, Europe and Canada.
SafetyPay provides a secure e-payment method that enables cash sales through a variety of sales channels, such as e-commerce or call centers, for consumers who wish to pay directly through their bank account or in cash without bank account.
SafetyFirst is a driver and fleet safety firm with more than two decades of experience offering a variety of tried and true solutions aimed at helping improve customers’ driver safety cultures and the efficiency of their vehicle and equipment fleets. Our team of experienced experts are driven by a shared goal: help to strengthen and encourage a safety first culture among our customers’ drivers and their fleets. Since 1998 we’ve striven to provide customers with the very best service while setting ourselves apart from the competition with our hands on, white-gloved approach to customer relationships.