Pursuit Brand Equity Group Information

COMPANY MISSION STATEMENT: To represent a portfolio of synergistic brands in the specialty-outdoor, sporting and best-footwear retail trade channels that cohesively add value to each other, while diversifying agency cash flows for the operation, resources and infrastructure of the business. INTRODUCTION: PURSUIT Brand Equity Group has over 25 years of combined sales and leadership experience in providing independent sales management services to manufactures of products for distribution through direct, retail, catalog and web channels. Our experience ranges from technical apparel and hard goods to footwear, optics and accessory product lines. BUSINESS STRUCTURE AND OPERATING PRINCIPLES: PURSUIT provides brand representation services for the Northeast region. The company has invested in a scalable technology infrastructure and first class facilities for managing the operations and growth of the business. PURSUIT utilizes Batchbook CRM software suite to manage communication with contacts as well as provide a synchronized schedule/calendar and “dashboard’ view of the business. Our agency regularly documents all communications, target opportunities, sales goals and service needs with dealer accounts. PURSUIT maintains a central office infrastructure with dedicated office-administration resources. REGIONAL OFFICE AND BRANDED SHOWROOM: PURSUIT has a 1400 square foot central office and showroom. Our space is located in an 1800’s circa granite mill building on the Lamprey River in Newmarket, NH. The mill is the site of the original Timberland boot factory. PURSUIT has dedicated showroom space for apparel, footwear, hard goods and accessory brands. The river flowing behind our office provides an outlet for some of the best kayaking, fly-fishing in New England. We have onsite kayak storage for our agency fleet of kayaks and plan clinic camps, pre-season kick-off parties and fly-fishing sessions from our showroom headquarters.