PurpleGray Consulting Information

PurpleGray guides content creators as they adapt to the digital space. We work with each client to identify and leverage opportunity within existing workflows, and we leave teams energized, focused, and motivated. We have enabled clients to define and implement the culture change needed to compete in a mobile world, use Lean thinking to create new digital products, and reinvent as well as streamline RFP vendor selection. Magazine clients have rebuilt editorial and marketing workflows, redesigned websites and print editions, built digital archives, moved from a subscription to a membership model, and restructured contributor contracts. Notable successes include the digital transformations of The New Yorker and America Media. (212) 641-0822 info@purplegray.com