PurpleFruit Competitors

A force for good in beauty since ‘76. 🌱Ingredients powered by nature 🐇#ForeverAgainstAnimalTesting 🌍#CommunityFairTrade 📍Armenia, Yerevan, Mashtoc 42a

Founded in 1995 by six co-founders—Mark and Mo Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett, and Paul Greeves—Lush began as a small cosmetics shop in Poole, Dorset, UK. Since then we have been pioneers in the beauty industry, committed to creating fresh, handmade products that are as kind to the planet as they are to your skin. We pride ourselves on using ethically sourced ingredients and developing cruelty-free, innovative products that challenge the status quo. Our dedication to environmental sustainability and ethical practices is embedded in everything we do. At Lush, we strive to leave the world lusher than we found it. This means actively working to reduce our environmental footprint through packaging-free products and supporting causes that matter. We fight for animal rights, promote fair trade, and push for real, meaningful change in the beauty industry. Our mission is about more than products—it’s about changing the way the world sees beauty. As a 10% employee-owned company, Lush values the contributions of every individual. Our team is the driving force behind our creativity, innovation, and commitment to a better future. By empowering our people and staying true to our mission, we continue to lead the charge for a more ethical, sustainable, and inclusive beauty industry.

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Founded and headquartered in Canada as an end-to-end beauty incubator, we have launched 15 brands to date and operate in over 59 countries. We listen to our community, and continue to look for opportunity everywhere, with people and planet in mind. We have a lot of ideas – we try, fail, and try again – and the best ones are built and bottled for you. Driven by our belief in transparency with our consumers, we’re rewriting beauty to be honest, accessible, and powerful enough to spark change. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere. We are DECIEM, The Abnormal Beauty Company.