Purition Ltd. Information

At Purition we set out to create honest, ‘naturally nutritious’ small meals to support your daily, ‘optimal health’ ambitions. In a marketplace crammed full of refined, ultra-processed supplements pretending to be food in the form of, diet shakes, protein powders and so-called ‘complete’ powdered meals packed with ultra-processed, non-food, ingredients like gums, starches, artificial sweeteners, emulsifiers, preservatives, anti-caking agents, synthetic vitamins and minerals; Purition takes a welcome stand for ‘real’ food and healthier living routines. Each ‘minimally processed’ recipe made at our purpose-built Shropshire facility is a simple yet well-balanced blend of 70% natural wholefoods (seeds & nuts) mixed with the finest European vegetarian or vegan protein. Purition is a vocal champion for healthy food that doesn’t need cooking or a knife and fork; an ambitious British business that shows convenience can be naturally nutritious and delicious and that ultra processed, hyper palatable supplements providing only ‘empty’ calories low-grade ingredients of unspecified origin serve only the companies making them, offering customers nothing but powder and a slick marketing message. These ‘junk’ powders are not only unhealthy they are also completely unnecessary and raise important safety questions over the long-term consumption of so much ‘non-food’ ingredients, especially when ‘real’ whole foods are made just as convenient and pack more usable and useful nutrition. In short, Purition works exclusively with real food to support: healthier eating habits, increased protein needs, active lifestyles, long-term sustainable weight loss and performance.