Pureplay Skin Sciences: Creators of Plum, Phy Information

Founded in 2013, brainchild of an IIT-ISB alum, Pureplay Skin Sciences is a new-age, values-driven beauty & grooming company in the business of doing good! Team Pureplay are a bunch of passionate, fun-loving people and we know we are on to something big. Our products are formulated with what we call “good science” and proven plant-derived actives. We believe in delightful, safe and effective care. Designed in London and in the EU, all our products are free of animal-ingredients, parabens, phthalates, propylene glycol, SLS, PABA, DEA and other harmful chemicals. Every product of ours is 100% vegan & cruelty free (we’re PETA approved too!). We’re a member of 1% For the Planet, a global collective of brands that donate 1% of every sale towards environmental causes. The Pureplay family houses 2 brands: 1. Plum (www.plumgoodness.com): A fresh line of 100% vegan beauty products that’s all about “being good” - to your skin, to your senses, to others and to the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish - and delight, using some of the richest sources of natural nutrients, in sync with “good science”. 2. Phy (www.thephylife.com): A dermatologically-tested, 100% vegan specialist grooming range for men, driven by the beliefs that “good” products are worth the effort, that a conscience is non-negotiable, and that “one-size-fits-all” doesn’t work. Phy believes in using “good science” & proven natural actives to make effective products that perfectly complement "thephylife”.